Top 10 Social Media Platforms
1. Facebook — 2.9 billion
The most popular social media platform is Facebook, which is used by over two billion people each month. This means that approximately 36.9% of the world’s population uses Facebook. If you want to have a presence on social media, Facebook is a relatively safe bet because its capabilities are used by over 200 million businesses (mostly small businesses), and over seven million marketers actively promote their businesses on the platform. However, the Facebook algorithm gives priority to content that promotes meaningful interactions and conversations among individuals, particularly those from family and friends. Check out our guide to Facebook marketing for businesses — and track your progress!— to learn more about how to initiate discussions on Facebook.
2. YouTube — 2.2 billion
Every day, users of the video-sharing website YouTube watch one billion hours of content. In addition to being the second-largest social media platform, YouTube is frequently referred to as the second-largest search engine behind its parent firm, Google.
Therefore, you must be on YouTube if you employ video marketing to advertise your brand. Here’s how to get started with setting up a YouTube channel for your company. Additionally, we advise reading up on YouTube SEO or thinking about using YouTube advertising to broaden your audience in order to help your videos be found by more people.
3. WhatsApp — 2 billion
In over 180 countries, people use WhatsApp, a messaging service. Initially, users primarily used WhatsApp to text their relatives and friends. People gradually began using WhatsApp to contact businesses.
Businesses may provide customer service and keep customers up-to-date on their purchases. using WhatsApp’s business platform. The WhatsApp Business app is available for small businesses, and the WhatsApp Business API is available for enterprise businesses.
4. Instagram — 2 billion
Instagram is a great visual tool for showcasing your goods or services through images or videos. You can share a variety of media on the app, including images, videos, stories, reels, live videos, and longer-form movies on IGTV.
You may set up an Instagram business profile as a brand, which gives you access to detailed metrics for your profile and posts as well as the capability to plan Instagram updates using third-party applications.
5. WeChat — 1.26 billion
Tencent, one of China’s largest technology companies, launched WeChat in 2011. WeChat began as a messaging app, similar to WhatsApp and Messenger, but has since evolved into an all-in-one platform. In addition to messaging and calling, users can shop online, pay bills, buy groceries, transfer money, make reservations, book taxis, and do other things.
WeChat is the most widely used social media platform in China and other Asian countries. So, if you want to promote your brand in China (where popular social networks such as Facebook and Twitter are prohibited), WeChat is a viable option. You can place advertisements on the official WeChat account or on WeChat Moments.
6. TikTok — 1 billion
TikTok (Doyin in China) is a video-sharing app for short-form videos. Despite only being launched in 2017, it is one of the world’s fastest-growing apps and recently surpassed Google as the most visited internet site.
TikTok enables users to create and share videos ranging in length from 15 to 60 seconds, and the app includes a plethora of sound effects, music snippets, and filters to enhance the experience. enhance and enhance the videos. From lip-syncs, dancing, and challenges to DIY tricks and make-up tutorials, there are videos for almost every interest. In the United States, 47.4% of TikTok users are between the ages of 10 and 29. If your target demographic is young, TikTok is a great platform for your business.
7. Telegram — 550 million
Telegram is a free messaging app that works across multiple devices and has no media size restrictions.
Telegram’s distinguishing feature is end-to-end encryption for all activities, including chats, groups, and media shared between users. Its emphasis on security has attracted more customers over time, particularly since WhatsApp announced changes to its privacy policy that would allow it to share information with parent company Meta.
Aside from providing one-on-one customer support, brands can use Telegram in a variety of ways. Brands, for example, can build chatbots for the Telegram platform or use the channel feature to broadcast messages to up to 200,000 people.
8. Snapchat — 538 million
Snapchat focuses on photos and short videos (referred to as “snaps”) that are shared between friends. It popularized the vertical video format, which spread to other social media platforms such as Instagram and TikTok. However, the rise of Instagram Stories in particular appears to have hampered Snapchat’s growth as well as marketers’ interest in using Snapchat for their brands in general. Nonetheless, 69% of US teenagers use Snapchat. If your target audience consists primarily of teenagers, you should think about using the app. If you’re unfamiliar with Snapchat, read our Snapchat beginner’s guide. If you can’t decide between Snapchat and Instagram, we wrote a quick comparison of the two platforms for brands.
9. Twitter — 436 million
Twitter users enjoy sharing news, entertainment, sports, politics, and other topics. What distinguishes Twitter from most other social media platforms is its emphasis on real-time information — what is happening and trending right now — in only 280 characters (140 for Japanese, Korean, and Chinese).
Many brands use Twitter as an additional channel for customer service. According to Twitter advertisers, more than 80% of social customer service requests are made on Twitter. In addition, Salesforce refers to Twitter as the “New 1-800 Number for Customer Service.”
10. LinkedIn — 250 million
LinkedIn has progressed from a basic job search engine and resume site to a professional platform where industry experts share content, network, and build their personal brands. It has also evolved into a venue for companies to establish thought leadership in their respective industries and attract top talent.
We’ve created a simple five-step strategy to help you grow your LinkedIn Business Page. LinkedIn also provides advertising options, such as the ability to send personalized ads directly to users’ inboxes.
